Have you ever wondered how organizations like Disney, Starbucks, Chick-fil-A and others always seem to have the friendliest employees? The reason is simple — each of these companies hires friendly people. In addition to hiring people with the skills and expertise needed to perform specific job tasks, it’s just as important to hire people who reflect the mission, vision, and values of the organization culture. One of the best ways to do this is by creating  what we call a “right fit” recruiting video, which is the topic of Lesson #33 in Jake Poore’s book, 99 Lessons Learned From Disney to Improve the Patient Experience.

A right fit recruiting video clearly and proactively describes the organizational culture upfront so that prospective employees understand what the organization stands for and what their expectations are for every employee. Unexpressed expectations can cause unintended resentments; a well-executed, right fit recruiting video can help avoid any resentments by setting clear expectations upfront.

It’s a win for the organization, too. For example, it costs roughly $64,500 to recruit and hire a new nurse in healthcare. Imagine if you spend all that time and money on recruitment and training and yet the person you ultimately hire is not on board with the organization’s mission, vision, and values? You have not only wasted your valuable time and money, but now you’re back to square one in the recruiting process. Also consider, for the short time they were an employee, how did their wrong fit negatively affect your patients and your brand?  What about the short-term and long-term effects on your colleagues’ morale, their perception of you as a leader, and their commitment your organization?

A right fit recruiting video is a way to let prospective employees know what you stand for and what you won’t stand for so they can then self-select out of the application process or proceed ahead. It’s a great way to level set so you can ensure you’re on the same page and that your recruiting and training dollars are invested in onboarding employees that are a right fit for your organizational culture.

To get you started on thinking about what your right fit recruiting video might look like, here are a few excellent examples from outside healthcare:

Our team can help you create a right fit recruiting video for your organization. To get started, contact us at info@wecreateloyalty.com or call (407) 859-2826.


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